Tag Archives: Marketing

What’s in your signature? by Matt Holland

The library signature has been gathering pixel dust for a while now.   A refresh is overdue and as it happens it’s near the top of the Summer Holiday to do list.   To boot, lots of graphics laden emails have been … Continue reading

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The LIHNN Christmas Study Day

The 2016 LIHNN Christmas Study Day took place at the Barton Grange Hotel on the 13 December. Keynote Speakers Nick Poole, CEO, CILIP – Securing the Future: The library and information profession and where we go from here Gareth Allen, Woburn … Continue reading

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What Outreach Means at Pennine Care by Lucy Anderson

Outreach means many different things to different services and people. At Pennine Care we use the term generally as a way of saying we are proactive in getting our services out to people, whether by email or in person. It … Continue reading

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A Guide to Using Social Media for Research Purposes (Version 2) by Matt Holland

This is an updated and revised version of A Guide to Using Social Media for Research Purposes by Matt Holland first published on this blog in March 2016. This guide takes you though the basics of building a research profile using social … Continue reading

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Digital Marketing. Still four P’s but everything else has changed by Matt Holland

An appraisal objective this year was to learn more about digital marketing to better understand and improve the Virtual Library and Knowledge Service (VLKS) marketing effort. The aim was to complete a MOOC (Massive Open Online Course) on digital marketing. … Continue reading

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A Guide to Using Social Media for Research Purposes by Matt Holland

This guide is aimed at Allied Health Professionals (AHPs). It takes you though the basics of building a research profile using social media, how to maximise your impact and the tools you can use to assess your impact. If you … Continue reading

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Five questions to ask of your management Current Awareness Service by Matt Holland

In any one person part-time library service spending any time on a regular Current Awareness Service is a commitment in time and energy.  You think a lot about what you do and occasionally come to some, hopefully, useful conclusions.  This … Continue reading

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