Tag Archives: Marketing Plan

Digital Marketing. Still four P’s but everything else has changed by Matt Holland

An appraisal objective this year was to learn more about digital marketing to better understand and improve the Virtual Library and Knowledge Service (VLKS) marketing effort. The aim was to complete a MOOC (Massive Open Online Course) on digital marketing. … Continue reading

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Guest post from Tricia Rey – Library Services Manager – Queen Victoria Hospital

I am the manager of a small, specialist health library. We have 12 Operating Theatres but under 60 inpatient beds. There are probably about 1000 staff in total (fewer if you go by Whole Time Equivalent). The library has a … Continue reading

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