How is your Library Twitter account performing? How do you know if it’s doing well? Questions that have bothered me for a while. More now that I am putting an extra effort into upping the (re)Tweet. I also notice that colleagues are trying harder too. Branching out into creative photography, even adopting mascots! Jobe the Dog (left) has volunteered to be the NWAS LKS mascot on a Treat per Tweet basis. Oh yes, and before you read further the statistically sophisticated might want to find an interesting spreadsheet to read. You’re probably going to get stressed by the abuse of numbers that follows.
What does an average Library Twitter account look like?
To find the answer I (more or less) randomly selected 50 NHS Library Twitter accounts and averaged the key numbers. Here they are …
Of course, there were a few outliers, some libraries don’t bother Tweeting and some seem to do nothing else. So here is a frequency count on a scale from anyone remember the Twitter Password? to Tweettastic.
One other interesting number. The average NHS Library Twitter account is about four years old.
Apparently, there are currently six thousand Tweets per second. See the Twitter Usage Stats real time Tweet counter. An NHS Library Twitter Rate measured in seconds seems like overkill. The same goes for minutes, hours, days and months. So, years it is. The average Tweet rate is 766 Tweets per year per account which works out at just under two Tweets a day. Most are in the lower end of the distribution but some accounts are really going for it.
What else can you do with these numbers? Well what about a Do you feel loved ratio. We all check our account notifications every now and again to see if anyone has noticed/liked our Tweets. The number of Tweet to Likes. The average is 49 Tweets for every Like. Some are clearly unloved, 1 like for every 266 Tweets and some are just the talk of the Library Twitter sphere with more Likes than Tweets, that’s a Do you feel loved ratio of 0.50:1 or two likes for every Tweet. That figure does seem incredible though!
The Big Reveal
So how is the NWAS LKS Twitter account doing? Not really a secret but compared to the average its doing all right.
If you want to help the stats along please visit https://twitter.com/NWASLibrary. Well, you have to try don’t you.
Librarian, NWAS LKS
NWAS LKS is supported by HCLU North