Let’s just do it: (part 3 of 3) social media training by Lucy Anderson

So the day of the sessions arrived and everyone turned up (which is unusual). The majority were clinical staff. For some reason I was expecting more of a mixture of clinical and support staff. It was the same for the second session.

Anyway, a couple of the attendees had quite a lot of experience using Facebook and Twitter, a few didn’t have accounts and a few said “my son set me an account up but I don’t really use it”.

When we ran the second session we made sure people had an account with Facebook or Twitter as the registration process didn’t fir into the lesson plan.

The sessions were challenging to run as we had the differing levels of both social media skill and IT skill. I decided I needed a co trainer for the second session and this helped a lot.

In the evaluation we asked about the level of content in the training 12.5% thought it was too complex; 62.5% thought it was about right and 25% thought it was too easy. Comments about the level included.

“Despite currently using social media (Facebook/Snapchat/Twitter/WhatsAp) I did pick up some additional tips/knowledge”

“I found the training very informative and useful. It has given me more confidence in using social media.”

It was good to see staff finding accounts on Twitter they found useful. For example an occupational therapist who was only following a few celebrities found her Royal College and a few others. Some of the attendees liked to look at the Trust tweets and the local council accounts seemed to go down well too.

The attendees all got on really well, sharing tips and stories about social media and I think this was one of the best aspects of this course

We didn’t focus on tweeting, just how to follow, as we felt the communications department would be best placed to advise on disseminating information. Some of the attendees had team accounts and had already had a short sessions with the communications department and I had to refer them back to communications for more advice.

We also asked people what they found most useful and least useful

Most Useful Least Useful
Understanding of resources available on Twitter that I had previously stopped using. An understanding of some of the application of social media (i.e. possibility of setting up a page – looking at the success of a fellow delegates School Nurse website was really useful and eye-opening). The relevance of LinkedIn for professional identity (but also its limitations) Facebook stuff as I already use this extensively – linked in with various organisations. Would have been more useful for me to know how to set up own page – the process for doing this within the trust – although I realise this is not really the aim of this particular course.
The discussion Not sure how I can use for my work, other than the information/knowledge gleaned from the media, posted by others eg. Pennine Care FT
I think all of the training was useful. I was lacking in confidence when using social media and I felt much more confident after training As it was the first session, I think the variation in ability of the participants made it difficult for the tutor to deliver the training as planned. The tutor was incredibly flexible with her session and worked hard to ensure that everyone achieved at least one thing before leaving. She welcomed feedback.
I was able to “try out” social media with direction from a tutor and in a safe environment The amount of time….Could definitely have been a full day
Visually going through the various social media options and seeing them working I could not keep up with the other trainees-will require one to one as had not used these forms of social media previously
All of it
Time to familiarise myself with different social media in a safe environment

This extra comment from an attended summed it up for me

Really enjoyed this session. Staff pitched it at the right level and were good at explaining things. Lots of interaction with other delegates was really useful. I really wish it had been longer so we could have explored some other platforms – a day might be too long but might be worth extending to 3 hours…..as this allows time to go through some of the basics for delegates who aren’t as up to date with the working of the technology and then ample time to explore around sites for those who are…. Also think its important to have this type of training as we are not going to be able to escape the technology over the coming years….”

After the training session we looked at the evaluations and reflected on the way we felt it went. We have decided to run future sessions as workshops and focus on one social media platform.

If I we were asked to share our tips we would say:

  • Make sure your audience know what to expect
  • Be clear on the level you are aiming at (e.g. New to social media, improvers etc.)
  • Don’t try to fit too much in – 2hours wasn’t enough time to discuss 3 platforms

Lucy Anderson BA (Hons) MCLIP
Knowledge Specialist: Outreach and Liaison
Pennine Care NHS Foundation Trust

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